"New Copywriting Video -- Put On Your Bowler Hat and Follow Me To The U.K..."

For those who celebrate the occasion, happy Thanksgiving. For those who don't ... happy Thursday. (-:

This copywriting video critique takes us to the U.K. coast. The owner of the subject site acts similarly to a broker ... as a go-between ... for upscale homeowners who wish to rent their homes out on a short-term basis and to those who wish to rent homes for a holiday.

I used the method of transition which appears in the Amex letter to pull the site together into a simpler format.

The properties are beautiful, but the site owner's conversion rates are not. Let's see if we can change that for him -- be sure to leave any comments and point out what I missed.

Too, send along a link to whatever you want commented -- a letter, a website, or identify one of the classics to me and we'll take it from there.

Thank you, thank you, thank you.

--Peter

Comments

[Robert]

Ah... Thanksgiving weekend: Turkey, stuffing, ham, family and an excellent video from Peter Stone.

Great one Peter.

A masterclass in lining all the arguments and elements under a single concept - in moving from cacophony to clarity.

[Copywriter :: Peter Stone]

Robert,

Now it's documented as fact: You are too kind, sir.

Thank you.

--Peter

[Daniel Mcgonagle]

Thanks for the heads up! Really great post. That's a must-read I must
say. :)

[Lawton Chiles]

There is a TON in here, i'll have to come back and watch the rest soon.

Thanks!

Lawton

[Patricia Winston]

Hello - I love your blog - I wish I could click on your videos and view them. They say I need to download - tried it and it all came in pieces in a zip file. I'm in the USA so maybe it's the software????