« "Wall Street Journal Letter Vs. Civil War Letter...Take 2..." | Main | "A Couple of Offers I Thought You'd Want to Know About..." »




I was familiar with the structure elements, but; NEVER thought about, or categorized the transition words that set up those concepts.

There is a proverb that a wisdom is water deep in a well - and the wise man draws it out. You, my friend, have drunk from deep waters.

Thanks for sharing a cup.

Copywriter :: Peter Stone


Thank you.

When I think about transitions, the phrase, "Little hinges that swing big doors" comes to mind. (-:



All your videos explore a nugget of copywriting wisdom that I've never heard before - Thanks!

Kyle Tully

Hi Peter

Any chance of getting a copy of that mind map?


Copywriter :: Peter Stone


Thanks for asking.

Let's try this: http://www.peterstonecopy.com/Methods_Of_Transition.htm

If there's a problem viewing this let me know and we'll work something out.


Copywriter :: Peter Stone


Welcome and thanks for commenting. I'm glad you like the vids.


Copywriter :: Peter Stone


Upon reflection, I'm certain you'd be better served by ordering the book: "A Writer's Guide to Transitional Words and Expressions" by: Victor C. Pellegrino, ISBN-10: 0945045026.


Kyle Tully

Thanks Peter, the graphic came out fine and the book is on my shopping list for my next amazon splurge.


Kevin Francis


Most useful comments as always. You say there are 8 methods of transition. There are only 5 you've listed. Am I missing something?

Kevin Francis

Copywriter :: Peter Stone


I listed one method; Using transitional words and expressions. You've seen 5 of 15 groups of words that indicate transition.

There are also words that indicate;
--Time order
--How or when something occurs in time
Plus groups of words used to;
--Conclude or summarize
--Add a point
--Divide or classify
--Indicate spatial arrangement
--Emphasize or intensify
--Connect clauses

Additionally (a transitional word used to add a point) there are 7 more methods:

--Pronoun reference
--Repetition of key words
--Word substitution
--Repetition of key phrases or clauses
--Beginning-of-paragraph transition
--End-of-paragraph transition
and finally (a transitional word used to indicate sequence, conclusion or summary),
--Transitional paragraph.

I hope this is a sufficient tease to motivate you and others to pick up Victor C. Pellegrino's books.

Otherwise we might have to start an online class...and you know my rates will be outlandish!


The comments to this entry are closed.

My Photo

Enter your email address:

Delivered by FeedBurner

Visit Learn Prosper Now

  • Amy Gahran's blog
    Content Strategist, Info Provocateur
  • Ankesh Kothari
    "A great Brand does all of your consumers thinking for them!"
  • Ben Settle's blog
    Great writing from someone committed to the craft.
  • Clayton Makepeace
    You'll laugh, you'll cry, you'll despair... Clayton earns over $2 million dollars a year, rides a Harley and knocks out one winning promotion after another. Stop wasting time -- start making more money from copywriting and marketing by getting in on the action -- go visit Clayton right now.
  • David Garfinkel's Blog
    Publisher, World Copywriting Newsletter Copywriting Mentor Copywriter Business Educator Speaker
  • Guy Kawasaki's blog
  • Harry Joiner, marketing headhunter
    Executive Recruiter with marketing smarts.
  • Hugh Macleod's Blog: gapingvoid
    Because it's not dumb.
  • Kevin Francis
    Kevin writes copy using complete sentences. Sounds strange, but he's one of the few who pull it off well. Very well. His copy delivers results, but I won't go into that. Just check out his blog.
  • Michel Fortin's Blog
    The top copywriter in Internet marketing, responsible for selling over $35,000,000 in goods and services.
  • Robert Stover
    Robert Stover's insights and examples, so you can see their application. Visit for the carefully considered emphasis he places on the prospect's "interaction" with the written word.
  • Robert Stover's blog
    Explores interesting and insightful copywriting angles.
  • Sign up for free copywriting secrets...
    John Forde's blog. John is, simply, one of the world's best copywriters.