« "A Couple of Offers I Thought You'd Want to Know About..." | Main | "New Copywriting Video -- Put On Your Bowler Hat and Follow Me To The U.K..." »


Kevin Francis


Quite frankly, this gem of a post appears to have been overlooked by most people! LOL!

This was the first letter I ever wrote out longhand and I remember thinking how the writer really had "created" something and really provided a great example of presenting the features of the product (some of which are pretty ordinary, as you say)in a compelling fashion.

I remember being very impressed and that might explain why I have 3 Amex cards!

Excellent example and this idea can be used in many ways (e.g. calling a continuity program a "VIP Membership").

Thanks again. I certainly appreciate this post.

Kevin Francis

Copywriter :: Peter Stone


It's good to hear from you ... thank you for your comments.

...A prime example of selling the sizzle, not the steak, no?


The comments to this entry are closed.

My Photo

Enter your email address:

Delivered by FeedBurner

Visit Learn Prosper Now

  • Amy Gahran's blog
    Content Strategist, Info Provocateur
  • Ankesh Kothari
    "A great Brand does all of your consumers thinking for them!"
  • Ben Settle's blog
    Great writing from someone committed to the craft.
  • Clayton Makepeace
    You'll laugh, you'll cry, you'll despair... Clayton earns over $2 million dollars a year, rides a Harley and knocks out one winning promotion after another. Stop wasting time -- start making more money from copywriting and marketing by getting in on the action -- go visit Clayton right now.
  • David Garfinkel's Blog
    Publisher, World Copywriting Newsletter Copywriting Mentor Copywriter Business Educator Speaker
  • Guy Kawasaki's blog
  • Harry Joiner, marketing headhunter
    Executive Recruiter with marketing smarts.
  • Hugh Macleod's Blog: gapingvoid
    Because it's not dumb.
  • Kevin Francis
    Kevin writes copy using complete sentences. Sounds strange, but he's one of the few who pull it off well. Very well. His copy delivers results, but I won't go into that. Just check out his blog.
  • Michel Fortin's Blog
    The top copywriter in Internet marketing, responsible for selling over $35,000,000 in goods and services.
  • Robert Stover
    Robert Stover's insights and examples, so you can see their application. Visit for the carefully considered emphasis he places on the prospect's "interaction" with the written word.
  • Robert Stover's blog
    Explores interesting and insightful copywriting angles.
  • Sign up for free copywriting secrets...
    John Forde's blog. John is, simply, one of the world's best copywriters.