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"New Copywriting Critique Video Posted..."

Sorry I'm in such a rush...

Click here for today's copywriting video critique.

As always, please feel free to add to the critique with your own comments.

Thanks,
--Peter

Posted at 04:59 PM |

Tags: copywriter, copywriting, marketing consultant

Comments

Ben Settle

Awesome critique Peter, thanks for doing it.

I found it especially useful when you pointed out all the ways to add credibility to an ad.

Ben

Posted by: Ben Settle | October 08, 2007 at 01:59 PM

Chad

Thanks a lot for your time and expertise, Peter, I appreciate it. I hope we have the opportunity to work together in the near future.

Chad

Posted by: Chad | October 09, 2007 at 04:41 PM

Copywriter :: Peter Stone

Chad, (the owner of the subject site)

Thank you for your comments and for allowing me to rip apart such an attractive site.


--Peter

Posted by: Copywriter :: Peter Stone | October 09, 2007 at 05:02 PM

Copywriter :: Peter Stone

Ben,

Sorry, man. I posted a reply to you, or so I thought, last evening. Blame it on the moon, eh?

Thank you, for your thoughts.

--Peter

Posted by: Copywriter :: Peter Stone | October 09, 2007 at 05:05 PM

Kevin Francis

Peter,

Interesting comments and observations as always. There are a lot of good elements on the site but as you say it's a little "anonymous" and a little confusing with all the different "calls to action".

If they rewrite the page along the lines you suggested it's also going to be a test of "long copy" versus the current "short copy".

Thanks as always.

Kevin Francis

Posted by: Kevin Francis | October 10, 2007 at 03:10 AM

Copywriter :: Peter Stone

Kevin,

And thank you!

For being so patient. Some of the sites I'm reviewing require the basics -- much of which I know you're already familiar with and I suspect others are too.

See what you think of the Wall Street Journal video 'crit' and let me know if you'd like to see more of those or if you have a specific piece in mind you'd like for me to go over.

--Peter

Posted by: Copywriter :: Peter Stone | October 10, 2007 at 05:44 PM

Kevin Francis

Peter,

Reviewing the basics is always worthwhile.

I've posted my thoughts on the WSJ crit. I'd quite like to see your comments on other "classic" letters. I think it would be very informative.

Kevin Francis

Posted by: Kevin Francis | October 11, 2007 at 04:35 AM

Peter Stone

Kevin,

Thanks for your encouragement. I'll try more of the classics in future videos.

--Peter

Posted by: Peter Stone | October 12, 2007 at 10:16 AM

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