This is an exciting time!
The Secret to Her Success
“We all learn expository writing, and if we’re ever to become anything except scholars, we have to forget it almost completely. There is no formula to real writing that hits home at the heart of your audience. The best is almost free-form ... it comes in moments of inspiration that we have to capture. A marketing piece that brings in tens of millions of dollars can come from an idea jotted down on a napkin, because the idea captures the core emotional appeal of the product.”