Enter your email address:

Delivered by FeedBurner

AddThis Social Bookmark Button

Syndicate


  • If you want more information about these buttons, click the blue button above for an easy explanation, ok?

  • Subscribe in NewsGator Online


Visit Learn Prosper Now

  • Amy Gahran's blog
    Content Strategist, Info Provocateur
  • Ankesh Kothari
    "A great Brand does all of your consumers thinking for them!"
  • Ben Settle's blog
    Great writing from someone committed to the craft.
  • Clayton Makepeace
    You'll laugh, you'll cry, you'll despair... Clayton earns over $2 million dollars a year, rides a Harley and knocks out one winning promotion after another. Stop wasting time -- start making more money from copywriting and marketing by getting in on the action -- go visit Clayton right now.
  • David Garfinkel's Blog
    Publisher, World Copywriting Newsletter Copywriting Mentor Copywriter Business Educator Speaker
  • Guy Kawasaki's blog
  • Harry Joiner, marketing headhunter
    Executive Recruiter with marketing smarts.
  • Hugh Macleod's Blog: gapingvoid
    Because it's not dumb.
  • Kevin Francis
    Kevin writes copy using complete sentences. Sounds strange, but he's one of the few who pull it off well. Very well. His copy delivers results, but I won't go into that. Just check out his blog.
  • Michel Fortin's Blog
    The top copywriter in Internet marketing, responsible for selling over $35,000,000 in goods and services.
  • Robert Stover
    Robert Stover's insights and examples, so you can see their application. Visit for the carefully considered emphasis he places on the prospect's "interaction" with the written word.
  • Robert Stover's blog
    Explores interesting and insightful copywriting angles.

SALES MESSAGE MODELS

  • Click Here For Sales Message Models
    The first model you'll see, represents a message that speaks about a company, its products, services, or processes. The second model, represents what happens when you address your reader - the prospect.

Recent Posts

HitTail.com

« "Copywriters: Inside the Selling Mechanism of the Amex Letter..." | Main

"New Copywriting Video -- Put On Your Bowler Hat and Follow Me To The U.K..."

For those who celebrate the occasion, happy Thanksgiving. For those who don't ... happy Thursday. (-:

This copywriting video critique takes us to the U.K. coast. The owner of the subject site acts similarly to a broker ... as a go-between ... for upscale homeowners who wish to rent their homes out on a short-term basis and to those who wish to rent homes for a holiday.

I used the method of transition which appears in the Amex letter to pull the site together into a simpler format.

The properties are beautiful, but the site owner's conversion rates are not. Let's see if we can change that for him -- be sure to leave any comments and point out what I missed.

Too, send along a link to whatever you want commented -- a letter, a website, or identify one of the classics to me and we'll take it from there.

Thank you, thank you, thank you.

--Peter

Comments

Ah... Thanksgiving weekend: Turkey, stuffing, ham, family and an excellent video from Peter Stone.

Great one Peter.

A masterclass in lining all the arguments and elements under a single concept - in moving from cacophony to clarity.

Robert,

Now it's documented as fact: You are too kind, sir.

Thank you.

--Peter

Thanks for the heads up! Really great post. That's a must-read I must
say. :)

There is a TON in here, i'll have to come back and watch the rest soon.

Thanks!

Lawton

Hello - I love your blog - I wish I could click on your videos and view them. They say I need to download - tried it and it all came in pieces in a zip file. I'm in the USA so maybe it's the software????

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

My Photo

AWAI Interviews Peter Stone

  • Gary Bencivenga
    "I love Peter Stone's copywriting.

    He uses the same techniques I have found to maximize response — deep, patient research into the product before he begins, powerful benefit-driven headlines, and, most important, lots of compelling proof elements that make prospects believe and buy with pleasure and abandon.

    That's what star salespeople do and it's what Peter does in print and online.

    Very few copywriters know how to bring this off. Peter is one of the few".

    Gary Bencivenga www.BencivengaBullets.com
    -------------------------

  • Clayton Makepeace
    "Peter Stone is one of only a half-dozen or so writers I know who has mastered the art and science of persuasion in print.

    The depth of Peter's grasp of his product and prospect is awe-inspiring ... his sales arguments, iron-clad ... his offers, impossible to refuse.

    Any marketer lucky enough (or smart enough) to get a spot on Peter's dance card should fall to his knees and thank his lucky stars.

    And any copywriter or web marketer fortunate enough to benefit from his wisdom should cherish it as he would a D-flawless diamond".

    Clayton Makepeace www.MakepeaceTotalPackage.com
    -------------------------

  • Gary C. Halbert
    "The copy is amazingly good ... among the best I've ever seen.

    My hat goes off to you, Peter".

    Gary C. Halbert www.TheGaryHalbertLetter.com
    -------------------------

  • Michel Fortin
    "Peter Stone is the only one I trust with important projects that DEMAND results ...

    He delivers hardcore, bottom-line sales and profits ...

    Peter Stone is my co-writer, my associate and often my 'fresh pair of eyes'.

    He is definitely the person you need to call on now.

    Michel Fortin www.SuccessDoctor.com
    --------------------------

  • John Carlton:
    "Peter has honed his chops... and he's a writer trusted by some of the best marketers in the biz. The guy has his game down solid".

    John Carlton www.MarketingRebel.com
    -------------------------

  • Brian Keith Voiles:
    "You are truly a seasoned pro whom I have much to learn from. You're awesome Peter. I deeply admire you and your work. Your results amaze me!"

    Brian Keith Voiles www.BrianKeithKillerCopyClinic.com
    -------------------------

  • Timothy Warnock
    Copywriter:

    "... My secret weapon is often a final critique by Peter Stone.

    No matter how good my copy is, Peter has the very impressive gift of finding, then squeezing out every last bit of potential."

    --Timothy Warnock
    Copywriter

    -------------------------

    Chris Donnell
    Forex (Foreign Exchange Trading):

    Hi Peter, Your headline copy was brilliant! After making just some of the overall changes you suggested, our lead generation rate went up 147% and our cost per lead dropped from $16.53 down to around $6.50. Our google ads are now really paying for themselves as sales have increased. Our 2-hour consulting, already, in the first week, has over a 300% return on investment. We'll DEFINITELY be using your services again. I can't wait to implement all the rest of your suggestions. You're the best!
    --Chris Donnell
    CEO
    LeverageFX.com

    ---------------------------
    GE
    Marketing Manager:

    "I'm the Marketing Manager for GE's Healthcare division. I searched for someone capable of driving the messaging for our division's direct response advertising campaign for 37 days to no satisfaction.

    Then, after filling out the form on his website, I had the pleasure of speaking with Peter Stone. Within just a couple of minutes into our conversation, I could tell by Mr. Stone's insightful comments, proven outcomes and aggressive strategies, we could trust him with our marketing challenges, completely.

    Following my due diligence process, I was so confident he was the right person for our division at GE, I jumped on the opportunity to engage his services.

    We're very pleased with our decision to use his firm. He is honest, very approachable, prompt, responsive to our needs and exercises sound judgment while taking action according to our requirements.

    I'm a convert!--No more fluffy marketing materials for me".

    --Herly Karlen
    GE Healthcare, Lunar, Americas Marketing Manager

    -------------------------

    "Sales copy isn't easy to write, but Peter Stone knows his stuff."

    --Chris Pirillo
    -------------------------

    Famous Copywriter:
    "I'm sorry ... but when I saw that headline you wrote, I had to steal it. I swiped it without your permission."

    --Famous copywriter (Name withheld)
    -------------------------

    Jesse Forest
    Copywriter:

    "He gets into the mind of your prospect and instantly knowing their fears, wants and desires ... makes them buy!"

    --Jesse Forrest
    Copywriter

    -------------------------

    "...Peter Stone did the actual blood-letting.

    I implemented (...) his suggestions and went from a 1.8% conversion rate, to a 3.9% conversion rate!"

    (More than doubled)

    --Jay Jennings
    Marketer

    -------------------------

    "Who do they call?

    ... He's the guy that big-time Web businesses and well-known entrepreneurs sneak in the back door whenever they need to skyrocket their results!"

    (From an ad for a webinar)

    --Jason Potash
    Marketer

    -------------------------

    "...Talking with you was great! I probably learned more from you in that conversation of ours than from a lot of articles and books I've read."

    --Casey Grayson
    -------------------------

    Michel Fortin
    Copywriter:

    "If my life depended on the success of a sales letter and I couldn't write it, I would choose one copywriter above all others without hesitation. That person is Peter Stone."

    --Michel Fortin
    -------------------------

    Clayton Makepeace
    Highest paid copywriter in the world:

    "Peter Stone busted down the door and slapped my face with a possibility so positively huge, it instantly changed my life's script for years to come."

    --Clayton Makepeace
    -------------------------