Copywriter :: Peter Stone : "New Copywriting Video -- Put On Your Bowler Hat and Follow Me To The U.K..."

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"New Copywriting Video -- Put On Your Bowler Hat and Follow Me To The U.K..."

For those who celebrate the occasion, happy Thanksgiving. For those who don't ... happy Thursday. (-:

This copywriting video critique takes us to the U.K. coast. The owner of the subject site acts similarly to a broker ... as a go-between ... for upscale homeowners who wish to rent their homes out on a short-term basis and to those who wish to rent homes for a holiday.

I used the method of transition which appears in the Amex letter to pull the site together into a simpler format.

The properties are beautiful, but the site owner's conversion rates are not. Let's see if we can change that for him -- be sure to leave any comments and point out what I missed.

Too, send along a link to whatever you want commented -- a letter, a website, or identify one of the classics to me and we'll take it from there.

Thank you, thank you, thank you.

--Peter

November 22, 2007 | Permalink

Technorati Tags: copywriter, copywriting, marketing consultant

Comments

Ah... Thanksgiving weekend: Turkey, stuffing, ham, family and an excellent video from Peter Stone.

Great one Peter.

A masterclass in lining all the arguments and elements under a single concept - in moving from cacophony to clarity.

Posted by: Robert | November 25, 2007 at 01:16 PM

Robert,

Now it's documented as fact: You are too kind, sir.

Thank you.

--Peter

Posted by: Copywriter :: Peter Stone | November 25, 2007 at 03:27 PM

Thanks for the heads up! Really great post. That's a must-read I must
say. :)

Posted by: Daniel Mcgonagle | January 16, 2008 at 07:35 PM

There is a TON in here, i'll have to come back and watch the rest soon.

Thanks!

Lawton

Posted by: Lawton Chiles | January 16, 2008 at 09:15 PM

Hello - I love your blog - I wish I could click on your videos and view them. They say I need to download - tried it and it all came in pieces in a zip file. I'm in the USA so maybe it's the software????

Posted by: Patricia Winston | April 28, 2008 at 04:24 PM

AWAI Interviews Peter Stone

How I became an "A-List" copywriter...

Gary Bencivenga
"I love Peter Stone's copywriting.
He uses the same techniques I have found to maximize response — deep, patient research into the product before he begins, powerful benefit-driven headlines, and, most important, lots of compelling proof elements that make prospects believe and buy with pleasure and abandon.
That's what star salespeople do and it's what Peter does in print and online.
Very few copywriters know how to bring this off. Peter is one of the few".
Gary Bencivenga www.BencivengaBullets.com
-------------------------
Clayton Makepeace
"Peter Stone is one of only a half-dozen or so writers I know who has mastered the art and science of persuasion in print.
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-------------------------
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My hat goes off to you, Peter".
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-------------------------
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--------------------------
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-------------------------
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Copywriter
-------------------------
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Forex (Foreign Exchange Trading):
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CEO
LeverageFX.com
---------------------------
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GE Healthcare, Lunar, Americas Marketing Manager
-------------------------
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-------------------------
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-------------------------
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-------------------------
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-------------------------
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-------------------------
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Copywriter:
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-------------------------
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Highest paid copywriter in the world:
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-------------------------

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