"Copywriting Instruction Video -- The Art of Transition..."

Howdy,

Remember in the last video when I mentioned, "Expository Writing"?

Well...here's a short (6:20) video to fill you in on one of the methods used to make transitions, a couple of sentences long, do the work of several paragraphs.

Thanks for watching, you copywriting Titans, and as always; let me know your thoughts, please.

--Peter

{Edit}Sheesh! No matter what I put in the videos, there's always stuff I leave out. Please notice that the transitions I speak about do double duty.

They not only add structure, but they build expectations that drive readers deeper into your copy.

Comments

[Robert]

Awesome.

I was familiar with the structure elements, but; NEVER thought about, or categorized the transition words that set up those concepts.

There is a proverb that a wisdom is water deep in a well - and the wise man draws it out. You, my friend, have drunk from deep waters.

Thanks for sharing a cup.

[Copywriter :: Peter Stone]

Robert,

Thank you.

When I think about transitions, the phrase, "Little hinges that swing big doors" comes to mind. (-:

--Peter

[Nick]

All your videos explore a nugget of copywriting wisdom that I've never heard before - Thanks!

[Kyle Tully]

Hi Peter

Any chance of getting a copy of that mind map?

Cheers
Kyle

[Copywriter :: Peter Stone]

Kyle,

Thanks for asking.

Let's try this: http://www.peterstonecopy.com/Methods_Of_Transition.htm

If there's a problem viewing this let me know and we'll work something out.

--Peter

[Copywriter :: Peter Stone]

Nick,

Welcome and thanks for commenting. I'm glad you like the vids.

--Peter

[Copywriter :: Peter Stone]

Kyle,

Upon reflection, I'm certain you'd be better served by ordering the book: "A Writer's Guide to Transitional Words and Expressions" by: Victor C. Pellegrino, ISBN-10: 0945045026.

Cheers,
Peter

[Kyle Tully]

Thanks Peter, the graphic came out fine and the book is on my shopping list for my next amazon splurge.

Kyle

[Kevin Francis]

Peter,

Most useful comments as always. You say there are 8 methods of transition. There are only 5 you've listed. Am I missing something?

Kevin Francis

[Copywriter :: Peter Stone]

Kevin,

I listed one method; Using transitional words and expressions. You've seen 5 of 15 groups of words that indicate transition.

There are also words that indicate;
--Time order
--How or when something occurs in time
--Sequence
--Repetition
Plus groups of words used to;
--Concede
--Conclude or summarize
--Add a point
--Divide or classify
--Indicate spatial arrangement
--Emphasize or intensify
--Connect clauses

Additionally (a transitional word used to add a point) there are 7 more methods:

--Pronoun reference
--Repetition of key words
--Word substitution
--Repetition of key phrases or clauses
--Beginning-of-paragraph transition
--End-of-paragraph transition
and finally (a transitional word used to indicate sequence, conclusion or summary),
--Transitional paragraph.

I hope this is a sufficient tease to motivate you and others to pick up Victor C. Pellegrino's books.

Otherwise we might have to start an online class...and you know my rates will be outlandish!

--Peter