"New Copywriting Critique Video Posted..."
Sorry I'm in such a rush...
Click here for today's copywriting video critique.
As always, please feel free to add to the critique with your own comments.
Thanks,
--Peter
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- Amy Gahran's blog
Content Strategist, Info Provocateur - Ankesh Kothari
"A great Brand does all of your consumers thinking for them!" - Ben Settle's blog
Great writing from someone committed to the craft. - Clayton Makepeace
You'll laugh, you'll cry, you'll despair... Clayton earns over $2 million dollars a year, rides a Harley and knocks out one winning promotion after another. Stop wasting time -- start making more money from copywriting and marketing by getting in on the action -- go visit Clayton right now. - David Garfinkel's Blog
Publisher, World Copywriting Newsletter Copywriting Mentor Copywriter Business Educator Speaker - Guy Kawasaki's blog
- Harry Joiner, marketing headhunter
Executive Recruiter with marketing smarts. - Hugh Macleod's Blog: gapingvoid
Because it's not dumb. - Kevin Francis
Kevin writes copy using complete sentences. Sounds strange, but he's one of the few who pull it off well. Very well. His copy delivers results, but I won't go into that. Just check out his blog. - Michel Fortin's Blog
The top copywriter in Internet marketing, responsible for selling over $35,000,000 in goods and services. - Robert Stover
Robert Stover's insights and examples, so you can see their application. Visit for the carefully considered emphasis he places on the prospect's "interaction" with the written word. - Robert Stover's blog
Explores interesting and insightful copywriting angles.
SALES MESSAGE MODELS
- Click Here For Sales Message Models
The first model you'll see, represents a message that speaks about a company, its products, services, or processes. The second model, represents what happens when you address your reader - the prospect.
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AWAI Interviews Peter Stone
- Gary Bencivenga"I love Peter Stone's copywriting.
He uses the same techniques I have found to maximize response — deep, patient research into the product before he begins, powerful benefit-driven headlines, and, most important, lots of compelling proof elements that make prospects believe and buy with pleasure and abandon.
That's what star salespeople do and it's what Peter does in print and online.
Very few copywriters know how to bring this off. Peter is one of the few".
Gary Bencivenga www.BencivengaBullets.com
------------------------- - Clayton Makepeace"Peter Stone is one of only a half-dozen or so writers I know who has mastered the art and science of persuasion in print.
The depth of Peter's grasp of his product and prospect is awe-inspiring ... his sales arguments, iron-clad ... his offers, impossible to refuse.
Any marketer lucky enough (or smart enough) to get a spot on Peter's dance card should fall to his knees and thank his lucky stars.
And any copywriter or web marketer fortunate enough to benefit from his wisdom should cherish it as he would a D-flawless diamond".
Clayton Makepeace www.MakepeaceTotalPackage.com
------------------------- - Gary C. Halbert"The copy is amazingly good ... among the best I've ever seen.
My hat goes off to you, Peter".
Gary C. Halbert www.TheGaryHalbertLetter.com
------------------------- - Michel Fortin"Peter Stone is the only one I trust with important projects that DEMAND results ...
He delivers hardcore, bottom-line sales and profits ...
Peter Stone is my co-writer, my associate and often my 'fresh pair of eyes'.
He is definitely the person you need to call on now.
Michel Fortin www.SuccessDoctor.com
-------------------------- - John Carlton:"Peter has honed his chops... and he's a writer trusted by some of the best marketers in the biz. The guy has his game down solid".
John Carlton www.MarketingRebel.com
------------------------- - Brian Keith Voiles:"You are truly a seasoned pro whom I have much to learn from. You're awesome Peter. I deeply admire you and your work. Your results amaze me!"
Brian Keith Voiles www.BrianKeithKillerCopyClinic.com
------------------------- - Timothy Warnock
Copywriter:
"... My secret weapon is often a final critique by Peter Stone.No matter how good my copy is, Peter has the very impressive gift of finding, then squeezing out every last bit of potential."
--Timothy Warnock
Copywriter
-------------------------Chris Donnell
Forex (Foreign Exchange Trading):
Hi Peter, Your headline copy was brilliant! After making just some of the overall changes you suggested, our lead generation rate went up 147% and our cost per lead dropped from $16.53 down to around $6.50. Our google ads are now really paying for themselves as sales have increased. Our 2-hour consulting, already, in the first week, has over a 300% return on investment. We'll DEFINITELY be using your services again. I can't wait to implement all the rest of your suggestions. You're the best!
--Chris Donnell
CEO
LeverageFX.com---------------------------
GE
Marketing Manager:
"I'm the Marketing Manager for GE's Healthcare division. I searched for someone capable of driving the messaging for our division's direct response advertising campaign for 37 days to no satisfaction.Then, after filling out the form on his website, I had the pleasure of speaking with Peter Stone. Within just a couple of minutes into our conversation, I could tell by Mr. Stone's insightful comments, proven outcomes and aggressive strategies, we could trust him with our marketing challenges, completely.
Following my due diligence process, I was so confident he was the right person for our division at GE, I jumped on the opportunity to engage his services.
We're very pleased with our decision to use his firm. He is honest, very approachable, prompt, responsive to our needs and exercises sound judgment while taking action according to our requirements.
I'm a convert!--No more fluffy marketing materials for me".
--Herly Karlen
GE Healthcare, Lunar, Americas Marketing Manager-------------------------
"Sales copy isn't easy to write, but Peter Stone knows his stuff."
--Chris Pirillo
-------------------------Famous Copywriter:
"I'm sorry ... but when I saw that headline you wrote, I had to steal it. I swiped it without your permission."--Famous copywriter (Name withheld)
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Copywriter
-------------------------"...Peter Stone did the actual blood-letting.
I implemented (...) his suggestions and went from a 1.8% conversion rate, to a 3.9% conversion rate!"
(More than doubled)
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... He's the guy that big-time Web businesses and well-known entrepreneurs sneak in the back door whenever they need to skyrocket their results!"
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-------------------------
Awesome critique Peter, thanks for doing it.
I found it especially useful when you pointed out all the ways to add credibility to an ad.
Ben
Posted by: Ben Settle | October 08, 2007 at 01:59 PM
Thanks a lot for your time and expertise, Peter, I appreciate it. I hope we have the opportunity to work together in the near future.
Chad
Posted by: Chad | October 09, 2007 at 04:41 PM
Chad, (the owner of the subject site)
Thank you for your comments and for allowing me to rip apart such an attractive site.
--Peter
Posted by: Copywriter :: Peter Stone | October 09, 2007 at 05:02 PM
Ben,
Sorry, man. I posted a reply to you, or so I thought, last evening. Blame it on the moon, eh?
Thank you, for your thoughts.
--Peter
Posted by: Copywriter :: Peter Stone | October 09, 2007 at 05:05 PM
Peter,
Interesting comments and observations as always. There are a lot of good elements on the site but as you say it's a little "anonymous" and a little confusing with all the different "calls to action".
If they rewrite the page along the lines you suggested it's also going to be a test of "long copy" versus the current "short copy".
Thanks as always.
Kevin Francis
Posted by: Kevin Francis | October 10, 2007 at 03:10 AM
Kevin,
And thank you!
For being so patient. Some of the sites I'm reviewing require the basics -- much of which I know you're already familiar with and I suspect others are too.
See what you think of the Wall Street Journal video 'crit' and let me know if you'd like to see more of those or if you have a specific piece in mind you'd like for me to go over.
--Peter
Posted by: Copywriter :: Peter Stone | October 10, 2007 at 05:44 PM
Peter,
Reviewing the basics is always worthwhile.
I've posted my thoughts on the WSJ crit. I'd quite like to see your comments on other "classic" letters. I think it would be very informative.
Kevin Francis
Posted by: Kevin Francis | October 11, 2007 at 04:35 AM
Kevin,
Thanks for your encouragement. I'll try more of the classics in future videos.
--Peter
Posted by: Peter Stone | October 12, 2007 at 10:16 AM