Here's something you don't see every day. Not around here, anyway...
After seeing this video you might never view The Wall Street Journal's subscription solicitation package in quite the same light as you see it now.
You'll see how the latest package presses to the edge of their credulity, the Journal's highly-educated, upper-income prospects for the order.
Errata: (Is the video version of errata, 'verrata'?) I refer to this version of the letter as the Decker Package, written by, Mal Decker. But this is a slightly different version.
Let me know what you think, please. And if you'd like to see more of the same, or something different.