I promote a variety of products, seminars, etc., here and from time to time.
So, this is the place and it's one of those times...
Ben Settle sent me an email regarding a course he's promoting from his blog on making money in the catalog copy writing niche.
True, writing catalog copy has little to romance about. But also, there are many fewer problems associated with writing copy in this part of the trade.
And if there are any problems they're smaller in scope.
Let me illustrate what I mean.
I charge a minimum, up-front fee of $15K, 100% paid in advance and no money back, for writing a letter.
Now, I'm not trying to scare anybody, but under certain circumstances that's enough money to equal, in the mind of some clients, justification for irrational behavior.
Occasionally, when dreams of a bettered destiny are on the line, reactive feelings arise in distorted proportion to a given circumstance. And base emotions become activated. So a simple error can seem like betrayal to the payer of $15K ... and ... as we all know ... remedial action for a betrayal, often wears a (law) suit.
Talk about a call to action!
All of this distracting turmoil can usually be avoided, if you're savvy.
But fledgling copywriters aren't savvy, generally speaking. They're irrational, too. But on the other end of the spectrum -- drunk with enthusiasm, tempered by nothing, hell bent for glory.
Bad combo. Predictive of a bad outcome. Unless you're writing a drama. Or you're a lawyer.
Now compare that scenario to writing slugs of copy you're paid maybe $300 for. Say you write 10 pieces and one or two won't fly in the mind of your client. No way they're going to feel as though all their dreams had just been dashed against a cruel, if not imagined, reality.
Check it out over on Ben's blog, www.BenSettle.com and let me know what you think.