Robert Collier: "...Enter the Conversation Already Taking Place in the Mind..."

It's coming....

The video I'm making for you covers one of the best known and, from my point of view, least understood and perhaps most mysterious concepts in the psychology of copywriting.

I'm attempting to give you a solid grasp of Robert Collier's idea that you should enter the conversation already taking place in the mind of your prospect.

Yeah ... right. It sounds cool, doesn't it? Intuitively, it sounds right. But what the heck does that mean and how would you possibly accomplish the task?

Answering those questions is the challenge.

As if that weren't ambitious enough ... I'm trying to get this presentation down to about 15 minutes.

The visual aids are done ... now to record it.

Thanks for being patient.

--Peter

Comments

[Robert]

The conversation in one copywriters mind...

"Sheesh, will Peter hurry up and finish this - it's like been...12 hours since he's posted this. What's the @#$% hold up? Has he like got a real job or something? I love his insights usually good, occassionally he knocks it out of the park though, I hope this Collier thinger is out of the park, Collier has had a huge impact on my writing ever since I "stole" a copy from ____'s private stash (and had his daughter sneak me his copy of Breakthrough Advertising out of his home study so I could photo copy it) - though that's not as time I climbed into a dumpster to get an advance copy of Carlton's work. Anyway, I'm growing more conviced the older I get that the master-stroke in copy is the headline or opening phrase that touches the prospects conversation and can't wait to see Peter's take on this to see if agrees with my own take and experience on it, though if his is better than mine I'll never admit it. I love his blog cause it's not the ravings of some noob wannabe that uses howler-monkey copy not realizing he's got crediblity lower than a used car salesman. No, Peter's insight is more seasoned, aged, like a fine bottle of wine like that stuff I had in the castle on the cliffs of Vernaza in Cinque Terra... Is it posted yet? No. Dang. C'mon Peter...."

[Copywriter, Peter Stone]

Robert,

I'd love to hear your take on the matter of entering the conversation taking place in the prospect's head.

In fact, I'd be most appreciative if you'd contribute such a thing to this blog.

Regarding the vid ... right now, it's crap. My challenge is to cut the information down to an appropriate size. Then to communicate it clearly.

One option I've considered, is to simply put it up as is and go from there. Use it to provoke discussion.

I know people love those mind-melding, direct-connect lightening bolts, but I'm really throwing the dice on this one.

Either way, it's going up within the next couple of days.

So, perhaps apologies in advance are appropriate.

--Peter
P.S. "Howler monkey copy," brilliant line.

[Mike Sigers]

I'm looking forward to the video too, but the "howler monkey copy" line was worth the price of admission X 7 !

THAT'S exactly what those screeching letters are like, now that Robert brought it up and it's exactly the polar opposite of anything I ever think Peter would write.

[Copywriter, Peter Stone]

Mike,

I'll take your comment as props, thank you.

--Peter