"Buyer Psychology Is Coming, And When It Does..."

You asked for a breakdown on the psychology I applied to a sales letter in a recent critique.

"OK," I said.

It's coming.

But it's not a very ... "pretty" ... reality it describes.

A reality that delineates inequality in our species, rather than touts the idea that we're all created equal. Equal chances, maybe. But few know how to exploit and manipulate resources in order to excel in the real world.

"Exploit" and "manipulate" used as it applies to any and all living organisms.

Or they die.

Most, I dare say, would prefer sweeping this under the rug and remaining in their somnambulist's slumber. Snoozing through their writing, their career, their life...poor.

Believing in a beneficent, powerful other. And waiting for their personal messiah to show and deliver them from a life they could easily stroll out of on their own, once aware and equipped.

Maybe this will assist some. Maybe it'll just be an interesting session.

We'll see.

--Peter