Boy, have I missed you copy lovers. Sometimes and without any warning, 'bidness' must be allowed to displace pleasures. Let me tell you, I hate that part about being a grown up!
So now, I'm ready for a little fun, how 'bout you? Let's partner-up and break some rules together...
While talking face-to-face with lots of copywriters, early in their careers, and after listening to what their eyes say, I arrived at a realization that many took up copywriting in response to an inner voice...a prompt...an ardent and persistent urge to write.
Yet, some find selling offensive.
But writing sales copy justified writing, simply writing, as a money-making and therefore rational proposition. And so, on that basis, some granted themselves permission to write.
My friend, life is short -- it's ok to simply be -- exactly who you are right now, as you are this moment, whatever you are and whatever you are not.
There's no wrong doing on your part, but wouldn't it be a more direct route to declare for yourself permission to write, independent from the gymnastics that go along with justification?
What I wish to assert here, is that there's nothing about your desire that requires defending with a justification.
Just hang out with that soul-level voice. That voice is your original thought and perhaps comprises more, inherent wisdom for your life's steerage, than you may have given it credit for having.
Regardless, that voice is your desire expressed in its cleanest, clearest, purest state.
That voice is your voice, your connecting point to infinite intelligence and your first step to manifesting life as you desire.
If your overall message is a set of competing messages --"I want to write, but selling turns me off"-- it self-cancels.
To speak what I mean more clearly, it works exactly this way.
Let's say you desire a hamburger, but you're allergic to bread.
You walk into a restaurant specializing in producing the biggest, finest tasting and juiciest hamburgers, anywhere.
Enraptured at the idea of scoring even a morsel of gastronomic bliss, heady with anticipation of saporific felicity, you forget you need to identify your desire, precisely to the counter person.
And so you order a hamburger, instead of the puck 'o beef, or hamburger without the bun.
Your true desire is never identified to the one who can, wants to and will provide it.
You can see where this tale is going and the potential for drama, I'm sure --"NO! I said hamburger, not hamburger. What's wrong with you?"
Go ahead. Argue with the world and the powers that be to get what you want. They're trying to deliver to you exactly what you order...whatever that may be...to your exact specifications.
Loyal to our restaurant illustration, you're not required to know anything about cooking, butchering, food handling...Once you state your desire clearly, there's nothing else you need to figure out at this step. That'll come.
But for now the first step in the process of manifesting is clarity. Know what you want and know what you don't want.
It's a fortunate coincidence, I find the process of discovery that rides along with writing the overall best bridge to clarity.
It's just a thought, you may wish to write some sales materials for your business. If it's a businesss you desire. Then...
Without judgement, allow the universe to conspire in your favor and see what unfolds...
When you're ready, you'll hear your voice again.
Perhaps another day, soon.
--Peter
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